QualiQuanti, institut d'études et conseil aux marques

Created in 1990, QualiQuanti is a market studies institute with a generalist approach, mixing both qualitative and quantitative techniques to obtain results that are realistic have a real added-value and are easy to implement. Qualiquanti is passionate about understanding our clients' needs and is dedicated to performing customized quantitative and qualitative market research that delivers actionable information and drives effective business and organizational decision-making. The specificities of QualiQuanti are the following : 1. A strong qualitative culture, which allows for in-depth studies and a strong reactivity. 2. An up-to-date approach of quantitative studies, with more open questionnaires which enable us to take into account the diversity and subtleties of the responses. 3. A valuable experience of Internet studies, since their emergence on the French market, thanks to the TestConso.fr, created in 2000. 4. Mastery of innovative techniques (Internet, photo, video, experts, semiology, tendances, etc.). 5. A great know-how in conducting research and development studies with a creative objective.. 6. The ability to conduct international studies in Europe and the United States.