The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. We develop advanced analytical methods and tools that managers can use to obtain knowledge and insights into customer behaviour and markets in order to make better, more informed decisions. The results of our research have been published in top-tier journals such as the Journal of Marketing, the Journal of Marketing Research or the International Journal of Research in Marketing. For his research on "The Impact of Brand Equity on Customer Acquisition, Retention and Profit Margin" Professor Florian Stahl was awarded both the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award.
Areas of Expertise:
- Market Research
- Advertising and Sales Promotions
- Branding and Brand Management
- Consumer Behavior
- Customer Management
- Digital Marketing
- Pricing and Price Strategies
- Social Media Strategies
- Social Listening
Company Details
- Employees
- 12
- Founded
- -
- Address
- Mannheim
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Website
- http://www.quant.marketing
- Keywords
- Advertising and Sales Promotions, Branding and Brand Management, Consumer Behavior, Consumer Choice Models and Demand Estimation, Customer Switching Behavior and Loyalty, Digital Marketing, Pricing and Price Strategies, Social Media Communications, Social Networks in Marketing, Market Research, Conjoint Analysis, Consulting, Social Listening.
- HQ
- Mannheim
Quantitative Marketing & Consumer Analytics | University Of Mannheim Questions
Quantitative Marketing & Consumer Analytics | University Of Mannheim's website is http://www.quant.marketing
Quantitative Marketing & Consumer Analytics | University Of Mannheim's LinkedIn profile is https://de.linkedin.com/school/quantmarketing/
Quantitative Marketing & Consumer Analytics | University Of Mannheim has
12 employees.
View email and phone details for 12
employees at Quantitative Marketing & Consumer Analytics | University Of Mannheim.
Quantitative Marketing & Consumer Analytics | University Of Mannheim's industry is
Research Services
Quantitative Marketing & Consumer Analytics | University Of Mannheim's top competitors are
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Bluecare Clinic Tr,
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Quantitative Marketing & Consumer Analytics | University Of Mannheim's categories are Research Services
Quantitative Marketing & Consumer Analytics | University Of Mannheim's founding year is 2013
