QuestMetrics

QuestMetrics was formed to meet the needs of researchers in producing complex, high quality surveys productively and inexpensively. Other technology with the sophistication required by market researchers tend to “lock-in” the survey and/or the data produced, and are very expensive. In meeting the needs of the most demanding market researchers, whilst still being easy-to-use, it became clear that it can also meet the needs of any organisation that wants to collect, analyse and respond to information from customers, clients or the community at large. This lead to the production of Insight as a tool to meet the needs of any organisation that needs to collect information, analyse it, and respond to the insights that emerge. In the process, the Company developed an open XML based standard for questionnaires and their data. This standard (QuestML), enables clients to avoid locking their intellectual property and data into a particular tool or technology provider.