Quirk is an independently owned market research consultancy, specialising in qualitative research.
Everything we do is summed up by the idea of 'simple human truths'...
Truth is a powerful thing. And in the world of marketing, the simpler the truth, the more powerful it is.
Truths come in many forms. As a research consultancy, it is our job is to discover them.
We are collaborative, flexible and operate by some very strongly held principles:
1. Give direction : If you don't know what to do next, we haven't done our job.
2. It's the thinking that counts : Without quality thinking, you get nothing but vagueness and cliche...and no closer to the truth.
3. Near enough is never good enough.
4. Be fair dinkum : Always tell it like it is. Always have a point of view.
5. Tell the story : Make the connections. Build the narrative. There is nothing more powerful that a truth well told.
6. Be clear : Use simple language, not jargon or buzz words. They encourage lazy thinking and obscure the truth.
7. The whole picture: Culture and context are as important as individual traits or desires. To ignore either is limiting.
8. The right tools : What best suits the job at hand, use.
9. Above all else, stay curious.
Company Details
- Founded
- 2014
- Address
- 4 Sanicki Ct, Bentleigh East,victoria 3165,australia
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- quirkresearch.com
- Keywords
- Consumer / Category Understanding, Innovation, Brand Positioning and Strategy Development, Communications Development, Shopper Insights, Social Marketing and Campaign Development, Customer Experience.
- HQ
- Bentleigh East, Victoria
Quirk Research Questions
Quirk Research's website is quirkresearch.com
Quirk Research's LinkedIn profile is https://au.linkedin.com/company/quirk-research
Quirk Research's industry is
Market Research
Quirk Research's categories are Market Research
Quirk Research's founding year is 2014
