Rabin Roberts Research

Rabin Research Company is now Rabin Roberts Research, a full-service marketing research company, has been providing customized qualitative and quantitative research for a combined 60+ years. Rabin Roberts is a certified woman-owned business. Our long history in the field, from the days of punch cards and door-to-door interviewing to the online survey and bulletin board of today, allows us to anticipate and meet the needs of any client: large, small, B2B, B2C, for-profit, non-profit, public, and private. We pride ourselves on our data and analysis accuracy. Our senior research experts oversee every detail, no matter how small, to provide our clients the insights needed to help them make informed marketing decisions. We also pride ourselves on our customer service. We’re a mid-sized company; large enough to take on any study, no matter how complicated, and small enough that our clients work with our V.P.s and senior staff, getting personal attention throughout the entire project. Study types such as: new product and service research such as concept screening and testing, design research, pricing research, name research, package testing, and use testing; marketing structure and segmentation; marketing communications research such as creative development, pre-testing, and tracking; satisfaction research such as employee and customer satisfaction. Methods such as: qualitative research such as IDIs, focus groups, and ethnographies; quantitative research including many multivariate analyses.