Rachel Allan

As part of a total rebranding program, Alan Tandon, President of Party Time Formals, reveals that the 29-year-old special occasion and prom manufacturer is embarking on a major rebranding journey. In a move meant to signify the company's strong commitment to providing a more fashion forward designer driven image to complement their evolving product offerings, the brand name is changing from Party Time Formals to RACHEL ALLAN. The name change according to Tandon "will take the brand into a new era, while respecting the original principles and ideals on which we founded the company." He continued, "We started the company as a manufacturer of special occasion apparel. Over the years we have built a strong following for our Party Time Formals brand, as well as our Princess, Prima Donna, and Perfect Angels collections. Across the board we have evolved to a more designer-influenced brand, setting trends with our silhouettes, fabrications and attention to detail. We wanted our brand name to reflect that same fashion forward evolution." The new name RACHEL ALLAN is the combination of the first names of Alan's wife, Rachel Tandon, and himself. Both serve as the directors of the company's design and merchandising teams. The Rachel Allan label represents innovative fashion trend styling, quality craftsmanship, exceptional fit and an attention to detail, including beading, sequins, and embroidery all designed to enhance every stage and lifestyle of the contemporary woman. A brand new hangtag and label program will be implemented, and a new corporate website will be hosted at www.rachelallan.com