RAER

RAER [rare] adjective; Exceptional, unparalleled, unique, special, precious. RAER is not a brand, it is a mindset, a mantra for life. Born of our dad’s belief that life itself is precious, and we should take the opportunity to treasure every moment together. Dad is a keen whisky lover, but we were frustrated by the separation within the industry, as regardless of age (as long as over 18) gender, or background, whisky is an important part of our national heritage, and everyone should be able to enjoy it together. This led us to develop a smoother, naturally sweeter spirit, that can be enjoyed your way. This can be enjoyed even by those who would not naturally reach for a whisky, so that we can all share our RAER moments as a community. Our definition outlines our vision and guides us as we grow, helping us to live up to our name, to be RAER. -Jaynie Kean, Director and family member.