RAINCRY

CONSCIOUSLY CRAFTED BEAUTY As a company, RAINCRY utilizes brush-making tradition, technological innovation and stylist experience to create brushes of quality and performance that produce enhanced results. RAINCRY hairbrushes adhere to the highest standards and are entirely handmade by French and Italian craftsmen. These artisans have close to two centuries of combined experience and a rich tradition in European hairbrush making—a factor that is often overlooked and undervalued by brush providers worldwide. Since a proper green brand should start with its people, RAINCRY is committed to fair compensation to help preserve these skills and continue this rich tradition and heritage. Always ethically responsible, RAINCRY only uses environmentally conscious materials that are harvested through renewable resources. Pure Boar Bristles, exclusive to the RAINCRY Smooth 2.0 Collection, are sourced from the Himalayas for their extra-stiff and strong grade. These bristles allow the brush to easily glide through hair to enhance shine and decrease split-ends. Due to its lightweight and durability, sustainable Beechwood, which is native to France, has been shaped into a long, triangular handle for better balance and grip. For the RAINCRY Volume Collection, German nylon bristles were selected for their ability to withstand the hottest professional blow dryers without weakening or melting. This Italian-made “thermal” brush also features an exclusive Magnesium brush core that heats and cools faster than ceramic to help lock in volume while reducing styling damage and fatigue.