Raise the Roots

Raise the Roots is a digital agency specializing in online engagement for nonprofit organizations. We assist nonprofits in reaching their online advocacy, fundraising, and outreach goals through strategic consulting, copywriting, digital production of websites and email, social media, data management and analysis, list acquisition, vendor evaluation, training, and migration. Strengthen your engagement over email and social by gaining new insights into your supporters. Profile and segment audiences to incorporate conditional content into your efforts and personalize the relationship with supporters. Use marketing automations to welcome new friends and reactivate the old. Benefit from our experience mobilizing citizens to influence policy makers at the local, state, national, and international level. Leverage email, social, phones, and paid services to make your supporters' voices heard. Coordinate online efforts with lobbying and communications tactics through tele-townhalls, letter-to-editor campaigns, and more. Successful fundraising relies on strong relationships with donors. Emphasize the breadth of your work and your victories. Give donors a sense of ownership in your organization. Use data to present custom ask strings and content based on their areas of interest. Test messaging to maximize the number of gifts, recurring donations, and amounts.