RareKind Labs

Rarekind is a collective of artists, thinkers, and operators. A system built for those with sharp perspectives and strong voices. People who see differently and build with clarity. Led by Nathasha Kumar and Himanshu Sharma, Rarekind is part of Maloka, a venture builder creating brands from the ground up. Maloka backs long-term thinking, focused execution, tech and AI-friendly systems, and community-first companies with cultural intent. We’re a lean, high-standard team driven by experience, taste, and purpose. Nathasha Kumar, known as Nat.Bot on social media is a serial entrepreneur and mystical explorer. With over 16 years of experience building and scaling D2C brands, she now runs Maloka, crafting creator-led and community-first companies. Her work sits at the intersection of technology, psychology, mysticism, and culture. Himanshu Sharma brings over a decade of experience in creative direction, working with brands and creators across various industries. He has a clear sense of what lands, what fails, and what endures. Together, they bring the clarity of a brand founder and the precision of a creative operator into one system. No fluff. Just work that holds.