Ratio Fellowship

At Ratio, we implement #NoMarketing into tech startups. Today's marketing revolves around platforms, tricks, manipulation, and noise. If you believe that this is marketing, then successful startups do no marketing. The kind of marketing that successful startups do involves avoiding competition and evolving into market-leading companies (micro-monopolies) through comprehensive market research, positioning, storytelling, L3C, moats, big ideas, secrets, and more. #NoMarketing principles are followed by now-established leading companies that were once startups themselves, such as Apple, Airbnb, Uber, Snapchat, Tesla, and also by new startups that are making an impact, such as Nothing, reMarkable, Notion, Figma, or BeReal. Secrets unleash big ideas. Big ideas open up new markets. #NoMarketing is for founders bold enough to be disruptive, aspiring not only to build a startup but to lead a new market. It’s not for boring founders. Founders seeking sustainable growth hire Ratio. Visit www.ratiofellows.com to learn more.