Ray Ethnic

At Ray Ethnic, we believe that every thread tells a story. Founded in 2003 as Reva Handicraft, a small initiative to support rural women artisans skilled in Gujarat’s intricate hand embroidery, we evolved into Ray Ethnic in 2006—dedicated to blending India’s rich textile traditions with contemporary fashion. Over the past 14 years, Ray Ethnic has expanded its footprint across seven major cities, including Ahmedabad, Baroda, Surat, Pune, Kochi, Mumbai, and Bangalore. We proudly work with 1,450+ artisans, representing 15+ traditional crafts from across India, ensuring that every piece we create is not just a garment, but a legacy.