Rotman Commerce Business Design Association

At its core, Business Design is a human centred approach to problem solving. Its main focus is to generate business by creating a better overall user experience through empathizing with the customer. We at the RCBDA do so by using a variety of methods that help us better understand the current user experience, challenge our assumptions, collaborate, and get to the root of an issue. We believe that by truly understanding the reason behind a problem’s occurrence, Design Thinkers are better equipped to innovate. Through this philosophy, innovation does not have to be complex and technological. It can be as simple as removing cash registers to avoid long lines, as Apple did. From Architecture to Banking to Consumer Products, Business Design is a way of thinking that is useful in any career. Please reach out if you wish to learn more about who we are and what we do.