RCKC Aurum

RCKC Aurum India’s heritage brand Ram Chandra Krishan Chandra (RCKC) was established 120 years ago in 1905 and since then has been an integral part of India’s social fabric. It is still a popularly held belief across millions of households that RCKC brides are blessed with good luck and happy marriages. The brand is deep-rooted in her Indian heritage, resounding her ancestral wisdom across generations and cultures. At the start of the 21st century, RCKC London launched and incubated several designers ( Abhijeet Khanna, Rashita Sehra, etc.) and was the first Indian brand to showcase a designer at Paris Fashion Week to evolve into an international symbol of Indian heritage with a legacy of unmatched craftsmanship. RCKC Aurum is passing down tradition with a twist, a designer brand conceptualized for millennials/ Gen-Z and caters to the desires of young couples and brides that are pertaining traditional ideals to their unique contemporary relationships. It aims to bridge the gap between time and space, by combining traditional values with modern design and taking Indic textile art to an international platform with its strong presence in the United Kingdom.