RD Direct

RD Direct partners with major telecom carriers as an independent network consultant and solutions partner to help businesses find ways to improve their bottom line and make communications work better so they can get their jobs done more effectively. Founded in 2004 by CEO Ronnell Richards, this business service provider based in Suwanee, and has grown substantially since then to an organization comprised of dedicated sales, project management support and customer service teams. Richards applied the concepts from a unique business model he developed in the early 2000s to form the basis of this sales-driven resource that ensures top-level service for its partner-companies’ customers. RD Direct receives compensation from its partner telecom carriers. This innovative approach eliminates third party billing, meaning the company does not charge consulting fees, allowing the RD Direct account management and skilled call center professionals to focus exclusively on the carriers’ customers. The company also serves as an ongoing service overlay and advocate for the customer. “We are telecom experts and by virtue of our long-term relationships with carriers, we have access to resources within those telecoms and know who to call to get something done,” says Richards. “Many customers are conducting business using an existing communications infrastructure, but find their technology needs exceed what their systems are capable of performing. That’s where we can help.”