Reactive Reality is the leading provider of virtual try-on and virtual fashion image generation technology. Its PICTOFiT platform enables fashion brands and retailers to seamlessly integrate virtual dressing rooms and photorealistic avatars into their website, app, and in-store solutions. For consumers, the platform creates photorealistic avatars of shoppers, enabling accurate size recommendations across brands. Avatars can be dressed interactively, offering unlimited outfit combinations and virtual background scenes. When using PICTOFiT, retailers report a 6x growth in sales.
PICTOFiT works by transforming existing product photos into virtual assets using Artificial Intelligence (AI) to create virtual but photorealistic on-model fashion images on demand. These assets can be used across multiple phases in a product’s lifecycle – including design, planning, visual merchandising, and virtual fitting. The process is quick and easy to integrate, enabling retailers to capture garments, accessories, shoes, and bags in a matter of minutes.
Headquartered in Graz, Austria, Reactive Reality employs over 50 people including world-class engineers, technicians, and scientists with extensive experience in AR, VR, and AI. Reactive Reality’s existing clients include global fashion retailers such as Hugo Boss and Shopify. The company also has active partnerships with Microsoft and the London College of Fashion.
Company Details
- Employees
- 17
- Founded
- -
- Address
- Waltendorfer Hauptstraße 32a, Graz,styria 8010,austria
- Phone
- +43 316 228396
- Industry
- Information Technology & Services
- Website
- reactivereality.com
- Keywords
- Virtual Fashion Try-On, Sizing & Fitting Technologies, Fashion Image Generation, Omni-Channel Experience, Shopping Experience, Fashion & Retail, Augmented Reality, Mobile Augmented Reality, Artificial Intelligence, Machine Learning, Deep Learning, Computer Graphics & Vision, iOS, Android & Web Development, Magic Mirror, Garments Digitization, Avatar Creation.
- HQ
- Graz, Styria
Reactive Reality Questions
Reactive Reality's helpline number is +43 316 228396
Reactive Reality's website is reactivereality.com
Reactive Reality's LinkedIn profile is https://at.linkedin.com/company/reactive-reality
Reactive Reality has
17 employees.
View email and phone details for 17
employees at Reactive Reality.
Reactive Reality's industry is
Information Technology & Services
Reactive Reality's top competitors are
Ubimet Group,
Codeflügel Gmbh & Co Kg,
Panthronics Ag (Acquired By Renesas Electronics),
Clo Virtual Fashion,
Fashion Innovation Agency At London College Of Fashion,
Lena Hoschek Gmbh,
Fashion District London,
Wanna | 3d & Ar Experiences,
Arty,
Plattar - 3d & Ar Product Configuration.
Reactive Reality's categories are Information Technology & Services
Reactive Reality's founding year is 2014
