Ready Player One

From December 2020, 'Ready, Player One' incorporated in SemiHuman. Don't lose your customers/users. They're too expensive to acquire or win back. While communication and advertising focus on forming expectations, we’re focusing on experience, retention, and consumer-engagement, which manifests in returning, bigger customer lifetime value and higher overall satisfaction. As games and CX designers, well, let’s just say we know a proven trick or two of how to hook people, without them even realizing. And it's way more than badges, level-ups, and scoreboards. It’s the use of game techniques to create measurable improvements in engagement with a system or process. In other words, we’re using game design to build a habit for your customer to come back. Over and over again. Happily.