Rebel Play Studio

Rebel Play is an invention studio ideating market-winning products. We rebel against the expectation to deliver innovative yet on-brand toys and games to our industry partners. MEET REBEL, OUR CREATIVE SPIRIT Imagination is not only the highest form of play but also an act of rebellion. "Rebel" represents the creative spirit hidden inside of us. As inventors, it is our calling to unleash it. WHO ARE THE REBELS? LAURIE PETERSON Laurie brings a well-rounded perspective to the invention table, blending creativity with business sense developed while earning her MBA from UC Berkeley. Laurie gained early toy experience at Leapfrog before leading several startups. Her products received top awards including "Most Innovative Toy of the Year" and "Toy of the Year". ALVARO GONZALEZ As a Game Designer, Alvaro applied design thinking to create innovative toys and experiences for clients including Spin Master, Hasbro, Sony, and Samsung. He directed and co-designed Ghostbusters Afterlife: ScARe, an AR mobile game. He spearheaded the design vision of many six and seven-figure projects, interfacing with teams across various disciplines, streamlining production flow, and managing clients.