Red Leaf Consulting LLC

Red Leaf Consulting LLC is an independent consulting firm that specializes in helping small- to medium-size manufacturing companies achieve greater growth and profitability through commercial excellence in sales, marketing and procurement. From sales training and account management to strategic business planning and organizational development, Red Leaf offers a diverse range of commercial excellence services. Larry Shaw, founder of Red Leaf, brings three decades of commercial sales, marketing and business development expertise across the automotive, packaging, industrial, consumer goods and infrastructure markets. Shaw’s roll-up-your-sleeves approach to his own career provides clients with a practical application of commercial excellence for their business’ success. Recognizing that systems and plans are only valuable if the people implementing them are prepared to excel, Shaw specializes in training programs that give employees new skills and tools to put to work immediately. His understanding of the dynamics of sales, marketing and procurement decisions helps clients arrive at winning and sustainable solutions. His coaching also enables sellers and procurement professionals alike to move from good to great. Work with Red Leaf to cultivate commercial excellence in your business to find, win and keep profitable customers long-term.