在欉紅 Red On Tree

「在欉紅」－請用台語發音，指的是果實在枝頭上剛好成熟的狀態－豐盈、醇熟、完滿與恰如其分。 水果，是一部濃縮的風土誌，紀錄了地理經緯上的土壤、雨水、季風和陽光。在欉紅，為識味人凝結美好瞬間，您與果實的一期一會。 The name Red on Tree comes from the taiwanese phrase “tsāi-tsâng-âng”, describing the extraordinarily savory taste of fruit when it is harvested from its bearing branch at the fully ripe stage; however, there is not much chance of buying “tsāi-tsâng-âng” fruit from the market, due to transportation and storage difficulties, most vendors prefer to purchase half-ripe fruit from the farm and artificially ripen them if necessary. Red on Tree was founded to promote the abundant varieties of fruit in Taiwan, and to share the sweetness and fragrance of the “tsāi-tsâng-âng” fruit by making them into jams, pates de fruits, desserts and gelato.