REDSELLA LIMITED

At Redsella, we use our unique experience gained over 25 years of pioneering the use of AI, ML & Data Science in business to guide the development of your AI strategy - creating ethical, innovative data-driven solutions to complex business problems across a range of business functions, vertical markets & clients ranging from Multi-Nationals to SMEs. Our services include; - advice, audits and roadmaps - consultancy & bespoke training - short-term resourcing support - bespoke PoC solution design and business case validation projects - design, development & commissioning of complete operational solutions - creation and support of internal analytics teams - outsourced operational support We are specialists in; - behavioural segmentations for insight & strategy development - attribution modelling to identify key drivers of events & their relative effects - probability modelling to target resources & predict likely outcomes - forecasting models to understand future trends & workloads, including how they can be influenced - data management, ETL, dashboards & reporting - process simulation & automation - the use of advanced optimisation techniques to maximise returns, minimise costs & ensure limited resources are used to hit targets with maximum efficiency Previous applications in areas such as; - customer behaviour analysis - acquisition, growth & retention modelling - pricing optimisation - operational efficency & carbon-footprint reduction - multi-channel marketing mix analysis & attribution - media and marketing spend optimisation - fraud detection - risk modelling - demand and supply forecasting - optimal resource allocation & delivery scheduling to name but a few, have all generated significant bottom-line benefits for our clients. Plus, in the Healthcare sector, we work for free on R&D projects. “We cannot recommend them highly enough … the ROI is almost incalculable", Ed Jackson, Commercial Director, Domestic & General