Reedoo

Reedoo is a gender neutral kids wear brand, with a belief that all colours and all designs are for all kids, irrespective of gender. From a young age, we see gender stereotypes across categories. In clothing, it is much more apparent as it is something that is seen on kids every day, all the time. The divide is clearly visible across the colours, slogans, adjectives and elements used in clothing for boys and girls. While it might seem trivial, these gender specific stereotypes influence the choices of kids who pick up clues and learn from their environment about their expected behaviours. At Reedoo, we aim to transcend these stereotypes to build a clothing brand that is equal from all perspectives.