Reel Analytics

Reel Analytics is an AI-powered sports technology and data startup solving the $18B misevaluation problem in sports. Our patented technology unlocks new athleticism data from video to fuel our proprietary IN-GAME ATHLETICISM® (IGA) Score so teams can evaluate talent more accurately, simultaneously enhancing the discoverability of athletes. Our disruptive technology reduces the misevaluation rate by 2.7X, creating $11B in value. Reel Analytics’ proprietary IGA Score® is a measure of IN-GAME ATHLETICISM® derived from position-specific athleticism metrics extracted from video by our technology. To train our scoring model, we measured the IN-GAME ATHLETICISM™ of over 17,000 college and NFL players for current and historical context. Each metric is weighted, contextualized by percentile rankings, and scored.