Reggae - Regenerative Nature Tourism

Summary of REGGAE In this Interreg Aurora- project (09/2023-8/2026) we will introduce regenerative tourism that is regarded as a transformational approach that aims to fulfil the potential of tourism places to flourish and create net positive effects through increasing the regenerative capacity of human societies and ecosystems. At the same time, we will address the needs of micro and SMEs within tourism firms, who are struggling with challenges such as value for money, shortage of customers, identifying sale channels, lack of collegial networks, low visibility and sometimes feelings of loneliness. Project partners Natural Resources Institute Finland Luke, Kristinestads Näringslivscentral, Centria UAS, University of eastern Finland UEF, Gold of Lapland, Mid Sweden University, Swedish University of Agricultural Sciences SLU Aim of the project The aim of the project is to promote accessible and regenerative tourism and to enhance the well-being of entrepreneurs in the project area by building networks and clusters, developing courses, guidebook and novel thematic tourism experiences. By the increased competence of entrepreneurs and developing thematic tourism experiences co-created together with customers, researchers, local community and entrepreneurs, tourism firms can attract new customers. Target audience • Tourist companies / entrepreneurs • Tourist destinations • Travelers • University communication towards entrepreneur