The REI company source record lists 9.89K employees. The visible REI management graph includes:
Adriano De Falco
Direttore Tecnico - Owner Presso Il Duomo Travel & Trek Tour Operator
1
0
General
(3.79K)
Aastha Sachdeva
Product Manager at Rei
4
0
Sales
(1.62K)
Abigail Christensen
Local Iatse 442, Actress, Director, Designer, Sales Lead
1
0
IT
(379)
Abhi Godala
Software Engineering Manager, IT Digital Platform
2
1
Operations
(293)
Alexandra Maccallum
Operations Lead at Rei
1
0
Marketing
(211)
Alyson Wright
Local Brand Engagement and Impact Manager at Rei
4
1
Finance
(67)
Jeremy Kelly
Divisional Vice President, Corporate Controller & Asstistant Treasurer @ Rei: Expertise in Accounting Management, Treasury & Financial Team Leadership
0
0
HR
(62)
Abbey Yudenfreund
Store Manager - People Ops Specialist - Retail Recruitment - Goofy Goober
1
0
Healthcare
(32)
Dave Hulbert
Project Manager and Men's Health Advocate
4
2
Legal
(25)
Kandace Niemi
Sr. Manager, Trade Compliance at Rei
3
1
Related company intelligence for REI
5 same-industry peers
10 with employee estimates
10 with websites
10 with social profiles
4 peer evidence types
Peer evidence source coverage
4 source-backed evidence types support this related-company graph.
same-industry peers, employee benchmarks, website records, and social profiles
Same-industry peers
5 / 10
5 of 10 related companies share this company's industry classification.
Employee benchmarks
10 / 10
10 of 10 related companies include employee estimates.
Website records
10 / 10
10 of 10 related companies include official website records.
Social profiles
10 / 10
10 of 10 related companies include company social profile signals.
Peer link quality filter
High-confidence peer link set
10 related companies met the 2-signal peer-link threshold. Eligible peers average 4.0 source-backed signals.
10
eligible
0
filtered
4.0
avg signals
Peer comparison matrix
Limited peer comparison
Compares this company with related-company evidence across employee scale and peer graph evidence.
employee scale and peer graph evidence
Employee scale
Larger than most related peers
This company
9.89K employees
Related peers
3.24K median peer employees
9 of 10 related employee-estimated peers are lower.
10 related companies with employee estimates
Peer graph evidence
Multi-signal peer benchmark evidence
This company
Benchmark-ready peer graph
Related peers
3 benchmark dimensions
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
industry context, employee benchmarks, website records, social profiles
Peer benchmark evidence
Multi-signal peer benchmark evidence
Peer benchmark combines 10 related companies with peer graph strength, size benchmark, and size position. Underlying peer graph includes 4 evidence types: industry context, employee benchmarks, website records, social profiles.
peer graph strength
size benchmark
size position
Peer position benchmark
Employee-scale peer position benchmark
Peer-position benchmark shows employee scale above 90% of 10 comparable related peers.
Directional peer-position evidence:
Peer-position evidence combines employee scale above 90% of 10 comparable related peers from related-company records.
Employee scale: 90%
Peer graph strength
Benchmark-ready peer graph
Related peer graph has industry context, employee benchmarks, website records, and social profiles across 10 related companies.
Peer median size
3.24K employees
Largest peer by size
Lululemon
24.08K employees
REI size signal
9.89K employees
Peer size comparison
1 larger · 9 smaller
Peer scale position
Larger than most related peers
9 of 10 related employee-estimated peers are lower.
REI people graph sample
-
Milan Vaclavik
Software Industry Veteran Blissfully
Princeton, New Jersey, United States3 email signals: 1 email signal on rei.com, 2 non-official email signals1 phone signal available
-
Sonny Russell
Retail Executive - Thought Partner
Boston, Massachusetts, United States4 email signals across 4 non-official domains -
Emily Jasper
Greater Seattle Area, United States2 email signals across 2 non-official domains
How AeroLeads builds company intelligence
Use source-backed company records
AeroLeads combines company source fields, workforce samples, email-pattern aggregates, and related-company records when those signals are available.
Show only available evidence
Blank source fields are omitted. Contact channels are summarized as signals, with raw email addresses and phone numbers masked on public pages.
Compare useful company context
Related company, market, workforce, technology, and management signals help turn a static company listing into a company intelligence page.
Contact research
AeroLeads intelligence
Review reachable contact coverage for REI
AeroLeads maps 3 visible contact signals for REI. Coverage is multi-channel contact coverage.