reInvention is now Critical Mix

About Critical Mix Critical Mix is the combined entity of reInvention (global samples and data collection), Authentic Response (global sample provider), and Critical Mix (survey programming and data visualization technology). Together we are on a mission to simplify data collection, by providing market research and consulting firms with easy access to high-quality survey solutions with a human touch. Every project, no matter the size or type, is supported by a team of always-available, experienced data collection experts who anticipate your needs and provide thoughtful customer care. Call us at 1-800-651-8240 or email simplify@criticalmix.com.