Founded in 2011, reirei is a Nordic brand accelerator and distribution partner that brings distinctive, design-led products to leading retailers—and, through direct-to-consumer channel, to the households that love them—across Sweden, Norway, Denmark, Finland and Iceland.
We blend local market insight with end-to-end logistics, omnichannel sales execution and responsive customer care, giving both established labels and fast-moving newcomers a seamless route into the region.
Rooted in premium baby and kids’ products, we now curate a broader lifestyle portfolio spanning wellness, outdoor, home and mobility—always guided by the same commitment to safety, sustainability and smart design. We constantly scout complementary brands that can benefit from our Nordic reach.
Our growth has been recognised by independent business rankings and, more importantly, by the long-term trust of our retail partners and the brand owners whose collections we represent. Continuous investment in near-market warehousing, data analytics and digital tooling allows our partners to scale quickly and responsibly.
Our mission is simple: to make everyday life in the Nordics a little more “reirei”—lovely, lovely—by championing brands that delight, inspire and thrive.
Company Details
- Employees
- 10
- Founded
- -
- Address
- Norra Oskarsgatan 12, Linköping,östergötland County 58273,sweden
- Phone
- +46 13 510 20
- su****@****irei.se
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- reirei.se
- Keywords
- Ergobaby, AeroSleep, ZAZU, AeroMoov, WaterWipes, Elvie, Kit & Kin, b.box, Suntribe, Ezimoov, Magic.
- HQ
- Linköping, Östergötland County
Reirei Questions
Reirei's helpline number is +46 13 510 20
Reirei's website is reirei.se
Reirei's LinkedIn profile is https://se.linkedin.com/company/reirei
Reirei has
10 employees.
View email and phone details for 10
employees at Reirei.
Reirei's industry is
Retail
Reirei's top competitors are
Input Interiör,
Beans In Cup,
Babyworld Ab,
Babybjörn Ab,
Alumni Global,
Baby Journey,
Jollyroom,
Hello Clean,
Polarn O. Pyret,
Done By Deer.
Reirei's support email address is support@reirei.se
Reirei's categories are Retail
Reirei's founding year is 2011
