Relevant Direct

Today the world of Marketing is filled with the promise of Mass Personalization tempered by the reality that there are scant few real world examples of campaigns that realize this potential. Relevant Direct delivers integrated campaigns by focussing on Why people do what they do rather than What or How they do it. The secret to this method is a model of human behavior that capitalizes on a 40 year strand of academic psychological research that has been adapted to the commercial marketplace. These insights are rooted in the capacity to sort people by their personal patterns of biologic instincts that informs their world views, attitudes and affinities. Once identified, these patterns reveal the motivations that drive voting, joining and purchasing behaviors. Detailed Customer Journey Mapping provides the means to integrated campaigns across multiple media platforms. Why does this matter? As noted in a recent Gartner study, “when campaigns are managed effectively across 4 platforms, their impact is improved by 300%.” Relevant Direct is a partnership between PathSight Predictive Science and Jetson Specialty Marketing.