Today the world of Marketing is filled with the promise of Mass Personalization tempered by the reality that there are scant few real world examples of campaigns that realize this potential. Relevant Direct delivers integrated campaigns by focussing on Why people do what they do rather than What or How they do it.
The secret to this method is a model of human behavior that capitalizes on a 40 year strand of academic psychological research that has been adapted to the commercial marketplace. These insights are rooted in the capacity to sort people by their personal patterns of biologic instincts that informs their world views, attitudes and affinities. Once identified, these patterns reveal the motivations that drive voting, joining and purchasing behaviors.
Detailed Customer Journey Mapping provides the means to integrated campaigns across multiple media platforms. Why does this matter? As noted in a recent Gartner study, “when campaigns are managed effectively across 4 platforms, their impact is improved by 300%.”
Relevant Direct is a partnership between PathSight Predictive Science and Jetson Specialty Marketing.
Company Details
- Address
- 9775 Commerce Circle, Kutztown,pennsylvania 19530,united States
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Keywords
- Integrated Marketing Campaigns, Customer Journey, Social Media Management, Direct Mail, Population Modeling, Market Research, Psychological Research, Data Analytics, Insights, Segmentation, Audience Segmentation, Predictive Science, behavioral science.
- HQ
- Kutztown, Pennsylvania
Relevant Direct Questions
Relevant Direct's LinkedIn profile is https://www.linkedin.com/company/relevant-direct
Relevant Direct's industry is
Advertising Services
Relevant Direct's top competitors are
Inkcorporated Designs,
Nefra Communication Center,
Allegra Marketing Print Mail - Harrisburg Pa,
Creative Konsulting Exchange,
Pulse Direct,
Industrializen,
Proforma A Promo Place,
Pacvertise,
Inkndata Enhancements,
Hand Signed Greetings, Llc.
Relevant Direct's categories are Advertising Services
