Relevant Play

Relevant Play provides children with cool toys that encouraged imaginative, open-ended play and invited their minds to explore, create and learn. We believe creativity, innovation, and inspiration are natural for children, when they are provided the right play-tools. We are also passionate about making play and learning exceedingly fun. With this vision, we have launched numerous, award-winning toys to nurture the creative genius that naturally lies inside all children, including Mad Mattr, Kinetic Sand, Shape-It!, and most recently, Toki Dough. While developing and distributing these products for children, we’ve learned that adults have been enjoying them too – as a way to bring out their own creative inner child. Relevant Play offers new and unique toys, technology, and lifestyle items that appeal to various ages. These intriguingly cool products (some with a dash of magic thrown in) will maintain and grow our vision of providing smart and creative play-opportunities -- that support everyone’s creative genius. Relevant Play offices include Denver, Colorado, Dublin, Ireland, and Hong Kong. Our products have won over 25 toy industry awards and are sold in over 90 countries worldwide.