Religious Brands

“Its almost as if the brand can’t have a place in the present day marketplace unless it is worthy of a place in contemporary culture. It can’t be commerce unless it’s culture." Grant McCracken Religious is a cultural branding company that leverages emergent culture to impact a brands value, values and valuation. Basically we produce cultural intelligence, model the intelligence for brands, and deploy our models to create assets and IP. We work across the entire value chain from insight and culture mapping to brand strategy and architecture development, to driving innovation and creating brand assets, --------------------- PARTNERS A+E Networks Channel [V] Coca Cola Domino's Dunkin' Donuts GlaxoSmithKline Google ITC J K Helen Curtis Max Life Insurance Marico Microsoft MTS Nestlé Pepsi United Spirits X-Box --------------------- SERVICES 1. CULTURAL BRANDING Leveraging "Big ideas" in culture to create brands. Culture is the biggest source of innovation and stories. Big brands play in the cultural macrocosm, not the category microcosm. Big ideas are in life not in things. 2. CULTURAL INTELLIGENCE Heads-up on where the world is going by building an evolutionary view of culture. We call this Anthropology of the Future. 3. CHIEF CULTURE OFFICER Fighting orthodoxy by gaining a new literacy in contemporary culture. Bringing in the world outside the corporation to create culture-leading brands. 4. STORY LABS Experiencing new cultural ideas in first person through prototyping and live engagement. 5. LIVING THE BRAND Developing the rituals, role models, and symbols that create living-breathing brands. 6. BRAND IP Creating the tools, processes, models and capabilities that help brands drive business. 7. FARSIGHTING Culture-based innovation, reading into consumer insights through the prism of culture to create game-changing ideas and products.