RepliQue

Replique gives you the confidence and context to manage replicas, digital selves, twins and other characters born of the AI revolution. Digital replicas are digital imitations of people created with new technologies like AI. They sometimes go by the name of 'deepfakes', 'digita twins' or 'avatars'. Founded by Mathilde Pavis, Replique is a small team with a big vision: to help organisations make smart, confident decisions about digital replicas. Drawing on our deep legal and academic expertise, we offer practical, forward-thinking advice. Instead of dry definitions or rigid policies, we explore fresh concepts like digital dignity. When conventional advice says ‘no’, we ask: what if it could be done? Replique brings rigour, positivity, and a touch of charm to the conversation - giving our clients and partners the confidence to lead in this bold, fast-moving space.