Retail Energy Supply Association

The Retail Energy Supply Association (RESA) is a broad and diverse group of retail energy suppliers who share the common vision that competitive retail electricity and natural gas markets deliver a more efficient, customer-oriented outcome than a regulated utility structure. RESA is devoted to working with all stakeholders to promote vibrant and sustainable competitive retail energy markets for residential and industrial consumers. Why It Matters: A competitively priced retail market grants families, businesses and manufacturers the power to choose. Consumers are able to find energy solutions that are right for their needs and take control of their energy costs. In return, suppliers are more attentive to customer needs as they are eager to obtain - and maintain - their business. This ultimately spurs the creation of innovative energy solutions tailored to individual customers. WHY WE OPERATE Competition—not regulation—is the most effective means to allocate resources efficiently. Electricity and natural gas should be provided by competitive entities rather than by price-regulated utilities. Retail competition is essential for markets to thrive and thus allows consumers to shop for energy that is competitively priced and best suits their individual needs. The ability to choose an electric and gas supplier should be a right that is available to all consumers, not just those who reside in restructured states or jurisdictions.