Re:Set Strategies

re:set provides data-driven travel and tourism consulting, training and workshops and strategy support in China, Asia Pacific and worldwide. re:set was conceived to bring fresh perspectives and ideas that strategically empower our clients in dynamic travel and consumer markets. Before the pandemic, China and Asia Pacific catalysed global tourism growth and innovation. They helped reshape how the travel industry operates, finances and markets itself. Long pandemic interruptions forced a regional re:set. We are now entering a complex new era of travel and consumer living. Travel consumers in China and Asia Pacific seek inspiring experiences that fuse immersive technology, cultural heritage, urban renewal and natural drama. They are discerning, curious and adventurous, while highly aware of their responsibility to the planet and local communities. With bases in Shanghai and Kuala Lumpur, re:set is perfectly positioned to support your growth journey in perennially changing travel landscapes.. RESEARCH. INSIGHTS. STRATEGY. re:set bring 35 years of combined experience working with travel industry organisations, tourism boards, OTAs, hotels, travel brands, finance houses and marketing agencies. We offer a portfolio of services including bespoke keynotes, immersive workshops, enlightening lectures and hands-on training sessions. Our team provides experienced consultative support designed to empower your growth in Asia's travel and consumer markets Our areas of expertise include: • Destination development and positioning strategy • Destination branding and marketing • Cultural heritage preservation and optimisation • Sustainable tourism planning and meaningful implementation • Travel, tourism and consumer trends analysis and advice • Destination and competitor market research • Tourism innovation and technology • White Paper, Annual Report and IPO Strategy Publications