Respond Fast

Respond Fast allows prospects to use any Amazon Alexa or Google Assistant smart speaker to easily access offline offers, information sites, surveys, reviews, and other interactive platforms. And it enables marketers to seamlessly launch, track, and optimize campaigns. Respond Fast uses a unique phrase or code printed or announced on offline advertising media, such as a direct mail piece, print ad, collateral piece, TV/radio spot, billboard, signage or product label. Prospects simply say, “[Alexa/Google], Launch Respond Fast,” then they’re prompted to provide the phrase or code tied to the campaign they’re responding to. Relevant marketing messaging and calls to action follow. Depending on the nature of the interaction, the smart speaker can fulfill the request, or gather information needed to follow up via phone, shipping, or digital communication (e.g., text, email, website). Respond Fast makes it easier than ever for your audience to use their smart speakers to respond to your offers. Plus, you get 100% attribution to your campaign’s offer, creative, audience and marketing channel. You will always know exactly how each marketing campaign performs. Target customers and prospects with specific offers that can be redeemed instantly. No other response strategy comes even close to the ease of asking smart speakers to “respond fast.”