Responsible Planet

Welcome to Responsible Planet! We aim to break down the barriers to sustainable living, making it more digestible and accessible. My name is Joseph Mountain, and I have a career as a sustainability expert in the retail industry. Over the past few years, I have worked for various brands across the mass market, premium, and luxury sectors, and I have spent time working in countries like India, Sweden and The Netherlands. I also run an organisation called Future Fashion Fair, which aims to build localised circular fashion systems to drive widespread industry and consumer behaviour change. Like many people in their late twenties, I’m trying to be what I would define as a "good person"—someone who strives to live a life that benefits the people and environment around me whilst causing as little harm as possible. Despite living and breathing these topics, I still find it surprisingly hard, and that’s because it is. Here in the UK, we haven’t yet developed at scale the products, systems, and cultures that drive and motivate sustainable living. I created Responsible Planet to help people facing the same guilt-ridden, day-to-day struggles and to help people live life to the fullest, with the planet and people in mind. The goal is to integrate habits, behaviours, and ideologies into your life so that making sustainable choices becomes second nature—it’s embedded into the mainframe, and it feels good! So, if you’re interested in the content, make sure to subscribe to our substack, share it with your friends and neighbours, and stay tuned for weekly updates.