Retail Analytics Council (RAC) is the leading research institute focused on the study of consumer shopping behavior across retail platforms and the impact of technology.Established in august 2014, RAC is an initiative between Medill’s Integrated Marketing Communications department, Northwestern University and the Platt Retail Institute.
MISSION
The mission of the Retail Analytics Council (RAC) is the study of consumer behavior across shopping platforms to provide an understanding of how these impact retailers, particularly as new technologies are introduced. The RAC unites industry, faculty, students, and its Advisory Board members for the study and exchange of ideas. The RAC is a global initiative between the Medill School, Integrated Marketing Communications Department, Northwestern University, and the Platt Retail Institute.
GOALS
-Educate students and professionals in the field of retail consumer analytics.
- Assist students in securing positions in retail consumer analytics, research, and related fields.
- Produce and publish academic and industry research.
- Serve as a thought leader focused on retail consumer analytics among industry, academic institutions, and other research entities.
- Lead executive education programs on retail consumer analytics and related topics.
- Organize professional workshops, seminars, and online training for industry professionals.
- Create an operative Research and Education Center that is affiliated with the Integrated Marketing
- Communications Department at Northwestern University.
Company Details
- Employees
- 9
- Founded
- -
- Address
- 1870 Campus Drive, 3rd Floor, Evanston,illinois 60208,united States
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Keywords
- Evanston.
- HQ
- Evanston, Illinois
Northwestern University Retail Analytics Council Questions
Northwestern University Retail Analytics Council's website is http://rac.medill.northwestern.edu
Northwestern University Retail Analytics Council's LinkedIn profile is https://www.linkedin.com/company/retail-analytics-council
Northwestern University Retail Analytics Council has
9 employees.
View email and phone details for 9
employees at Northwestern University Retail Analytics Council.
Northwestern University Retail Analytics Council's industry is
Research Services
Northwestern University Retail Analytics Council's top competitors are
Center For Retail Transformation,
Rea Analytics,
Newmine,
Tie Boston,
Orb Media Inc.,
Northwestern University Student Affairs Marketing,
Analysis & Inference, Inc.,
Retail Energy Analytics, Llc,
Xrc Ventures,
Hudson's Bay Company.
Northwestern University Retail Analytics Council's categories are Research Services
Northwestern University Retail Analytics Council's founding year is 2014
