Retailconnected

Let’s be real: as much as retailers and brands are excited about AI, many are struggling to achieve the ROI they anticipated. Adoption is slower than expected, fueling the “AI is hype” narrative. Vendors are frustrated because they know AI isn’t just hype—it’s real, and it’s here. So, what’s going on? While data challenges are often cited as the number-one barrier, the critical human side of the equation is being overlooked. Retailers and brands are leaving significant revenue opportunities on the table by treating AI as a stair-step innovation instead of embracing its transformational potential. Similarly, vendors lack the change management resources necessary to drive sustainable adoption, despite their success depending on it, leaving them stuck. With my passion and experience driving strategic change for retailers and leading the Retail & CPG verticals for AI-enabled tech companies, I know what it takes for both sides to win. I help business and tech leaders create and deliver a clear, compelling vision tied to actionable and connected plans. Retailers and brands need support to achieve this, and vendors need talent to help their customers achieve this. I also offer services for any transformational change initiative, GTM strategies and fractional leadership.