Return To Analog

Originally, Return To Analog was a campaign that I had created to fight internet piracy by creating artwork to show the affects that the music industry is facing due to internet piracy. Vinyl was one of my big additions to the campaign because I believe that its popularity will sustain music sales. With vinyl being the original music format, I began to take interest in learning about old technology and lifestyles which have altered my brand's main purpose. Over time, I learned how technology and lifestyle has changed over time with the two realities of a digital world and an analog world. With the advent of online streaming and digital content, I have centralized my focus to preserving artists copyrights.