Reveille Rice

Reveille is a certified Service-Disabled Veteran-Owned Small Business (SDVOSB) operating in commercial and retail rice sales. Commercially, we support the bulk nutritional needs required to keep America’s fighting forces mission capable. In retail, we offer families a patriotic choice when they purchase rice. Our rice is a food product with a purpose, an answer to “What can I do to help?”. Our rice is produced in small batches using a state-of-the-art facility which is certified by the USDA and SQF. What's in a Name? Reveille is a word which is common and invokes power throughout the American armed forces. Your day literally does not begin without hearing the word “Reveille” or hearing the tune while the flag is being hoisted ceremoniously in the morning. Pronounced [ rev-uh-lee]. The word is a noun and means: 1. a signal, as of a drum or bugle, sounded early in the morning to awaken military personnel and to alert them for assembly. 2. a signal to arise. Each morning, thousands upon thousands of active duty personnel, and millions of veterans, rise at the call of Reveille to fill the day with purpose. As a company that promotes a strong sense of community, we want to celebrate the most capable among us and reach those who need our strength and support.