Rhea Cosmetics

Rhea is a skincare company that brings the tailor made concept to professional cosmetics. Mixing Rhea products it’s actually possible to obtain 31 billion different combinations, meeting the specific needs of every skin type. When properly used by the beautician, they are very powerful tools which allow total customization for each and every client. A special method of stratification to perform professional treatments, Rhea Layerin, permits even further personalization opportunities. Age, gender, ethnicity: all these categories are outdated because Rhea thinks of every single skin as a self-standing category. This approach requires, by its very nature, a new professional attitude and technical skills. Here’s why Rhea involves the beautician in a holistic training programme, providing the essential tools to evolve into the Dermotecnologist®: a specialist who is able to deeply analyze the skin and create freshly prepared cosmetics and tailor-made treatments. Rhea Cosmetics is a kind of revolution: it broadens the views of the beauty industry with a new, person-centered approach to skin, it fosters the formation of the beautician who becomes a true skincare creator and provider, and it proposes a contemporary image that brings back real people as the center of attention. Described in 3 words: Human Based Skincare.