RHYDR. Group

RHYDR. Group, founded by Frederik and Alexander Giese, has become a powerhouse in the action sports industry, offering a diverse range of products through brands such as Striker Scooter Parts, Panda Freestyle Scooter Co., Reversal Protection, ELYTS, Skatenhagen, Venor Skates, and Primus Scooters. The company’s Danish retail arm, ScootWorld, is a cornerstone of their operations, boasting a 500 m² facility that includes offices, warehousing, a showroom, and a retail concept store where customers can explore products and create custom-built stunt scooters with expert assistance. RHYDR. Group has demonstrated remarkable growth, driven by a commitment to quality and innovation. Their brands cater to a wide audience, from professional athletes to children, with products like Venor Skates and Primus Scooters that focus on safety and adaptability. ScootWorld plays a pivotal role, not only as an online retailer across Europe but also as a physical space where customers can interact with the products. The facility in Denmark houses the full operational team, including an in-house e-commerce and marketing department, ensuring a seamless integration of online and retail strategies. RHYDR. Group is poised for continued expansion, with plans to broaden its product lines and explore new markets. The Giese brothers’ vision and strategic leadership will continue to drive the company forward, ensuring it remains a leader in the action sports industry. With a focus on customer satisfaction and innovative product development, RHYDR. Group is well-positioned to maintain its competitive edge and lead the market in the coming years.