Riada Consultancy

Riada Consultancy helps technology companies align and develop their marketing and sales capabilities to achieve revenue, impact and growth. We help leaders and teams incorporate the right marketing and sales tools, tactics and activities to achieve their business goals and objectives. Every organisation is different and constantly needs to evolve by bringing together the people, processes and the technology that builds a strong foundation for growth and sustainability longer term. We have extensive experience working for and with organisations across different industries including Technology, Retail, Professional Services, Market Research, Not-for-profit and Education. Founder and Principal Marketing Consultant Gemma Adair has 20 years marketing experience working for and with companies like Accenture, Microsoft, Avanade, AWS, BMRB International (Kantar), Clarins UK, Ricoh Europe, and K2 (Nintex). Her deep understanding of the industry shines through her expertise in marketing strategy, crafting multi-channel cross sector campaigns, spearheading lead generation, forging powerful partner alliances, and ensuring seamless sales alignment across regions like the UK and EMEA. Check out our podcast: YouTube: https://bit.ly/3JVp9c8 Spotify: https://bit.ly/46SFyrG