Richuel

Richuel is a financial navigation app with personalized money playbooks and guided habit tracking that makes it fun, easy, and affordable to manage your money well. 73% of US households choose to DIY their finances. But despite the plethora of budgeting and investment apps available, they are overwhelmed and lack financial confidence, financial goal achievement, and financial independence. 75% do not feel "highly confident" in their financial decision-making. 78% are not completely satisfied with their finances. 89% do not believe they are living their definition of financial freedom. They need guidance to boost those three areas. Rather than spend thousands of dollars on a financial advisor, most prefer to manage finances themselves. Digital automation and AI technology has made expert guidance exponentially more affordable, bringing the cost down from tens of thousands to less than $100 a year. We deliver structured guidance across all financial areas, beyond just budgeting and investments, to help financial DIYers navigate confidently at every stage and achieve financial independence.