RightPoint Software

RightPoint Software was founded in 1994 as a datamining software company under the name DataMind Corporation. While focused on this market, the company developed a powerful datamining tool set used primarily to help marketing organizations improve their segmentation and campaign planning abilities. Recognizing the emerging market requirement for1:1, personalized customer marketing, the company leveraged its technical assets and customer experience to develop the award-winning MarketOne real-time marketing suite. The company has recently renamed itself RightPoint Software to better reflect its mission to lead the 1:1 marketing revolution across all customer touch points.