RiskSmith

RiskSmith provides professional-grade portfolio design and analytics for everyday people. Not a brokerage ;) We're creating an entirely new user experience for finance, one that’s built on a better understanding of probabilities, portfolios and personal risk tolerance, and ultimately, creating a world where retail investors have a better chance at creating life-changing wealth through investing. We believe strongly that the world is becoming increasingly financialized, and with this increased financialization comes increased incentives for market makers and asset custodians to drive retail investors into assets that are great for those in control of the assets, but not great for those investing their hard earned money. By providing a next-generation view of finance, one that helps users better understand how assets work together to shape risk, and helps individuals to discover and better understand their relationship with risk and volatility, we will reinvent how people invest. This builds on 70 years of research, starting with Modern Portfolio Theory, and leverages behavioral economics insights that have recently helped to uncover how consumers make decisions, and how risk and volatility contribute to those decisions. There’s a movement happening. More and more people are participating in the markets - all *kinds* of markets. By helping the world to approach investing in a more holistic, science- and behavior-backed way, we believe we can truly change investing for good.