Rizumu Planet

Launched Fashion Apparel firm through the creative development of innovative product designs while creating R&D distribution channels in the United States, Canada, Japan, and India through E-Commerce as well as brick and mortar distribution through targeted marketing, advertising, publicity and sales methods including trade show representation, contract negotiations and the development of financial infrastructures through asset allocation, planning, budgeting, and forecasting Led the development, presentation, and implementation of channel specific strategic retail initiatives including POP, events, sweepstakes and direct marketing campaigns to assess and support new growth opportunities and provide support from strategic concept development, valuation and presentation Orchestrated the tactical execution of all marketing programs for retail and monitors for results while developing cross functional relationships to implement strategic plans in order to execute retail marketing strategy Created company promotion strategy through social media marketing campaigns, formed publicity avenues and developed business partnership initiatives while working with attorneys to solidify legal parameters including copyrights, patents & licensing Conducted advanced level analysis related to key marketing mix elements and competitors to identify key consumer and competitor insights to recommend and drive new opportunities to drive sales Served as project manager while leading cross functional teams and public relation agencies from plan concept to activation Developed brand recognition through marketing channels such as fashion shows in Tokyo, social media, on-line marketing, fashion editorials as well as major brick and mortar trade publications including WorldNews.com, The Examiner, DS CHIC, HYDROGEN Magazine, THRILLLIST, The New York Journal of Books, YAHOO, Fashion TV, and XXL magazine