RMU Omnichannel Logistics Program

A logistics certificate from RMU opens the door for career advancement and allows our students to apply their knowledge to real-world omnichannel logistics scenarios directly. RMU students have the unique opportunity to gain industry recognition by showcasing their talents and networking with logistics professionals in forums throughout the academic year. Logistics is big business - making up 8% of the national gross product. RMU's Logistics Certificate is unique. Students focus on the strategic aspect of supply chain and logistics by focusing on place utility - one of the big 4 Ps of marketing. This distinct program allows students to study the role of place marketing, by focusing on getting the right product to the right customer at the right time. This is a challenge in today's complex omnichannel marketing structures. With the advances in retailing and demanding and discerning consumers, understanding how to ensure products get delivered on time is paramount. This certificate prepares students to understand the role of inventory, and the strategic assets in the supply chain, such as warehousing and the five modes of transportation. Students review the omnichannel marketing structures in today’s complex retail ecosystem. Plus, students get exposure to complex global supply chains, incoterms, and inventory analysis, along with understanding performance metrics. RMU has both a graduate and undergraduate certificate. These certificates can be coupled with any major. The certificate is versatile and can complement any major.