Athena Simpson (Road Mama)

Established in 2016, my consultancy began in the bustling heart of London and has since rooted in Austin, though I work with clients globally. Over two decades, I've built a comprehensive expertise spanning media, marketing, events, and holistic business strategies. I often assume the role of an integrator, aligning a business's vision with its day-to-day operations, which consistently translates to exceptional results. From my touring days, I earned the nickname 'Road Mama', given to me because I was entrusted with looking after people. This nickname has become a mark of the reliability and trust I bring to the table. When someone asks, "Do you know Road Mama?", it speaks to the security and competence they feel in my hands. Focused on serving businesses in the multi six-figure range and up, my approach combines foundational business principles with innovative strategies. Clients can expect guidance on topics like profitability, sustainable growth, adept negotiation techniques, and strategic brand positioning. If you're a business scaling towards or beyond the seven-figure mark, my consultancy is dedicated to offering strategic insights for success in our complex and ever-evolving business landscape.