Robe di Kappa is a brand specifically designed for those people who, both during their leisure time and in professional activities that allow for an informal clothing, prefer modern, high-quality and cost-effective clothing.
Therefore, Robe di Kappa is dedicated to dynamic, modern and open-minded people.
The Robe di Kappa brand was created in Turin in 1968, thanks to the insights of Maurizio Vitale, young CEO of Maglificio Calzificio Torinese, a family-owned textile company established by Maurizio’s grandfather, Abramo, in 1916.
During a TV program, Vitale saw John Lennon wearing a military shirt belonging to a soldier dead in Vietnam. He realized that trends among young people at the end of 1960s were changing also in the way of dressing.
Vitale then decided to dye Kappa t-shirts with green stored at the company’s warehouse and unsold: he enriched them with military badges and symbols, thus obtaining a market share in the growing informal clothing segment. The name of the brand was established a little late, during a meeting between Vitale and Lattes, Chairman of Maglificio Calzificio Torinese at the time.
Observing the 1960s-style Kappa t-shirts, Lattes asked Vitale: “And what are we going to call this stuff?” And Vitale answered: “Stuff? Let’s call it Robe di Kappa , then.”
Company Details
- Employees
- 103
- Founded
- -
- Address
- Torino, Piemonte 10152, It
- Industry
- Retail Apparel And Fashion
- NAICS
-
Clothing and Clothing Accessories StoresClothing StoresShoe StoresMen's Clothing StoresWomen's Clothing StoresChildren's and Infants' Clothing StoresFamily Clothing StoresClothing Accessories StoresOther Clothing Stores
- Website
- robedikappa.com
- Keywords
- abbigliamento.
- HQ
- Torino, Piemonte
Robe Di Kappa Questions
Robe Di Kappa's website is robedikappa.com
Robe Di Kappa's LinkedIn profile is https://it.linkedin.com/company/robe-di-kappa
Robe Di Kappa has
103 employees.
View email and phone details for 103
employees at Robe Di Kappa.
Robe Di Kappa's industry is
Retail Apparel and Fashion
Robe Di Kappa's top competitors are
Hummel,
Joma Sport,
Lotto Sport Italia Spa,
Basicnet Spa,
Diadora,
Erreà Sport Spa,
Macron,
Umbro,
K-Way,
Kappa.
Robe Di Kappa's categories are Retail Apparel and Fashion
Robe Di Kappa's founding year is 1968
