Robin Landy Ltd: Pricing & Product Strategy

I provide a rigorous and structured approach to addressing these questions: 1. How should we set & optimise pricing to affect the KPIs which matter to us most? 2. How should we monetise our products? 3. What should we build which our target market wants to use and pay for? I’ve been a full-time independent consultant for almost 7 years, and have undertaken projects with B2B SaaS companies, particularly in: AI/ML; LegalTech; Marketplaces; MarTech; AdTech; EdTech; Online gaming; Browser extensions & mobile apps; industrial, warehouse & logistics tech. Most of my clients have at least two of the following problems 1. They've launched a product with sub-optimal pricing and/or monetisation, and now need to go back and fix it 2. They're about to launch a new proposition, and want some help to set the right pricing & monetisation 3. They've developed impressive technology, but want help converting that tech into a proposition that customers want to use and pay for 4. They want some help improving their pricing propositions via better customer segmentation 5. They are struggling to find product/market fit 6. They're working on too many things, but aren't sure how & what to cut back 7. They have too many opportunities and aren't sure what to focus on